SP2.upenn.edu Website Redesign & Strategy
In collaboration with our website developer and external design team, I oversaw the redesign and renewed strategy of the School of Social Policy & Practice's website.
Many of our incoming students mentioned the lack of mobile-responsive design made the admissions process difficult. I decided to lead a mobile-first design process. We also assessed our website strategy, realizing that we were creating quality content for newsletters and magazines that we didn't repurpose on the website.
To help our mission come alive, we told the stories of students, alumni, and faculty on Discover SP2. Discover SP2 is a blog integrated throughout the website, encouraging users to explore stories related to the static pages.
