NYU Alumni & Parents Weekend
Screenshot of 2017 Alumni & Parent’s Weekend registration landing page.
Organization: New York University, Alumni Relations
Collaborators: Events Management Team, School Alumni Departments, Student Service Center, Fundraising, Design Agency, Cvent
Date: Fall 2015 - 2018
Goal: Elevate the Alumni & Parents Weekend experience to a keystone annual event, branded from invitation to day-of.
Results: Create a comprehensive brand that spans multiple promotional channels including web, email, app, social, video, and many day-of-event materials.
Evolution of Marketing
2015 - First time branding was customized for each school to send their alumni invitations
2016 - First time Alumni Weekend and Parent’s Day shared customizable branding
2017 - School-specific icons and facts are used to capitalize on school-based affinity felt among alumni. First-time tiered pricing is offered to increase the inclusion of all alumni
