NYU-Moji

Overview

Screenshot of NYU-Mojis

To engage with students and alumni every day, but non-intrusively, I collaborated with the NYU Office of Undergraduate Admissions and an external vendor to develop the NYU-Moji keyboard.

We worked to develop creative imagery that could speak to all members of the NYU community, including prospective students, current students, alumni, and more. We were careful to include images that would resonate with alumni around the globe, beyond the Washington Square campus.

Promotion

Every few months, I would conceptualize and develop new emojis to keep users engaged. We promoted two new sets around Valentine’s Day and Commencement.

Valentine’s Day promotion video

Commencement promotion video

Results

The app had an average of 320 weekly users, each engaging with the app for an average of 22 minutes per quarter.